Guy Kawasaki and Peg Fitzpatrick wrote the first "textbook" that we used in the Social Media Principles class. The Art of Social Media provided many tips and tricks that could benefit both personal and professional social media. In this blog post, I am going to give my opinion on the book and the information I found to be helpful and beneficial. The book was leaning more toward the out of date side, but there were parts of it that are timeless and meaningful in 2019.
The first chunk of info I found to be interesting was the chapter on how to perfect your posts. In today's technological world, it can be hard to get your marketing or branding goals to come across well if they are not bold, organized, brief, or even multilingual. I have found myself better enjoying the advertisements that are eye-catching or have the ability to get the point across in a short amount of time. In the social media industry, you also want to connect with a wide range of people and make the interaction of them seeing the advertainment impactful and engaging. By following the tips mentioned above, it helps both with personal and professional social media.
The other thing that stood out to me in a positive light was the ability to use different applications to track analytics and combine many platforms. Particularly that sparked my attention was SlideShare. While blogging in this class, the ability to create marketable slides for your blog adds the tools that are available to kick your social media up a notch.
Overall, I would recommend that this book is in any one's personal and professional library. While it is outdated, it was created, and it was super impactful for earlier years while aiding as a reminder of the basics of the art of social media.
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